How 'Buy with Prime' helped Grow Prime Day Sales by 10x?

At the start of 2023, Amazon announced the expansion of its recently-debuted Buy with Prime program to all U.S. merchants. The program, which allows shoppers the option to use their Prime account on websites outside of Amazon, opens up new growth chances for brands to tap into Amazon’s massive Prime member base and leverage the channel’s incredible influence. The feature is still quite new, but it has shown some compelling results. July’s Prime Day was the first major sales event where brands and retailers could leverage Buy with Prime, and those that participated grew their Prime Day sales by 10x. We recommend you should use this for October Prime Day for sure.

Influencers purchase your product then they get reimbursed after they promote it. Tapping into the power of Micro-Influencers and a platform called Stack Influence that automates influencer collaborations, Amazon brands like Unilever and Magic Spoon have been able to grow their revenue by 5X, decrease ad costs using influencer UGC to drive new customers.