Amazon Seller Fulfilled Prime (SFP) will reopen new enrollment in 2023

Amazon has announced SFP is returning for businesses in 2023. SFP is important because it gives sellers fulfilling products themselves to the customer the coveted Prime Badge. There are strict rules and restrictions in place for sellers to qualify for SFP, which is great because it establishes expectations for being in the program. Link to more details at the end.

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