TikTok attracts Amazon Sellers with its Free Marketplace

TikTok is taking a page from the playbook bargains app Temu employed to jumpstart its business in America: it’s promising merchants a fast-track to its burgeoning online marketplace — for free. TikTok has already rolled out full-fledged marketplaces inside its main app in the UK and Saudi Arabia, leveraging that “full-custody” model, and it’s planning a similar service in North America in coming months.

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